I got the email today, probably along with many certificants who are on the NCBTMB‘s e-mailing list! I’d heard from the NCBTMB rep at the IECSC expo back in July (some fun pics!) that they were going to start this program for massage businesses that employ Nationally-Certified MTs, and I was very excited!
The Center of Excellence that the NCB proposes building is a marketing tool that can put a massage business in the lime light of the NCB’s efforts to promote massage therapy businesses that employ ONLY Nationally-Certified massage therapists and bodyworkers.
The NCB is not advertising a cost for this program, at least through the media I’ve received, so I am interested to find out what cost there is/will be. After contacting them, I think the NCB will lay it on whoever’s interested enough to contact them.
There are pros and cons to this method, but I think the aim for the NCB is to encourage certification processes continue at a rate where jurisdictions rely on the NCE as a benchmark for competency while rewarding the employers and businesses that utilize these same certificants with advertising from an established authority.
No matter your opinions or experience with the NCB (and I have heard varied and sundry accounts!), the aim is to enhance the marketability of a practitioner up to this point, and with the new program, to promote businesses that utilize certified MTs to provide services from that business utilization.
I definitely think that for the new/renewal rates that the NCB charges that this is a step in Certificants and the public getting to see the real value of being NCB-certified!
For more information about these credentials, contact the NCB through their website for more information– and post what you find out so we can get the WHOLE picture as it develops!
Leave a comment about what you see the PROS and CONS to be!